Intel “The Escape”- A YouTube based Interactive Game
Intel always likes to be unique & innovative whether in it’s manufacturing techniques or in advertising techniques.A perfect eg is that on Thursday Intel launched a new interactive advertisement for its second-generation Intel Core i5 processor with an additional nod to its Intel Wireless Display technology. Called “The Escape,” It’s almost a game played in Youtube that the viewers must help a female secret agent escape from the clutches of enemy agents. Intel calls this a “first” for YouTube given that viewers must interact directly with the medium in order to make the escape.
“We wanted to connect with consumers in a personal, engaging and interactive way while demonstrating the visual capabilities of the 2nd Generation Intel Core processor family,” said Stephanie Gan, regional manager of advertising and digital programs for Intel Asia-Pacific. “While YouTube offered the perfect stage for creating this experience, it was important to make some of the interactions social with Facebook integration.””Just as Intel’s 2nd Generation Core processors transform your computing experience, this campaign will transform the way you look at the YouTube platform. You’ve never seen YouTube quite like this,” she added.
During the video, users are required to solve a puzzle, go into first-person mode and shoot down enemies using a remote-controlled, flying robot (no deaths), go into a one-on-one fist fight with an enemy agent and a few other silly tricks. The ending is actually rather corny as well, but the interaction between the viewer and the advertiser is rather unique. Viewers can also sign up two Facebook friends to help out with the mission.Watch Trailer below.
To begin with Visit Youtube Intel Channel, At first after analyzing your bandwidth & chosing video quality[as it takes a while for loading depends on bandwidth], you are giving your name , well the movie loads as your name as an actor.Now the game starts along with the interactive video as in middle you are given a simple picture puzzle to solve the lock key, then later shooting, Fight are on it’s way.It also checks your bandwidth requirements , so that you can choose between low,medium & high quality video.